Healthcare websites are held to Google's highest quality standards — they're classified as "Your Money or Your Life" (YMYL) pages, meaning every technical issue and E-E-A-T gap has outsized impact on rankings. A healthcare SEO audit evaluates your site against these elevated standards and identifies exactly what needs to improve.
Run through these checks systematically to identify the issues with the highest impact on your organic rankings.
These are the issues we see most often when auditing healthcare websites — many are easy to fix once identified.
The fastest way to get a comprehensive audit of your healthcare website is to use AuditDepot. Enter your URL, choose your audit tier, and receive a professional PDF report — covering all the checks above — delivered to your inbox in under 5 minutes.
The Full Audit (€59) includes E-E-A-T content analysis, competitor benchmarking, and a 30-day implementation checklist — ideal for healthcare sites that need a complete picture. The Agency Report (€149) adds an executive summary and priority roadmap suitable for presenting to stakeholders or clients.
Google classifies health queries as YMYL — incorrect health information can harm users. This means Google applies strict quality evaluation to healthcare content, prioritising sites that demonstrate clear medical expertise and authority.
MedicalOrganization, Physician, MedicalCondition, MedicalProcedure, FAQPage, and LocalBusiness. Each adds a layer of structured context that Google uses for rich results and ranking assessment.
Name every content author with verified credentials, show publication and review dates, link to primary sources, and ensure your about page clearly describes your organisation's qualifications.
Yes — the Full and Agency Report tiers include E-E-A-T content analysis, identifying missing author credentials, outdated content, and structural trust signals that need improvement.
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